Co-Founder and Founder Coaching in Stockholm: The Partnership Your Company Runs On
Co-founder and founder coaching in Stockholm, online and in English. Co-founders work on the partnership itself, both of you in the session, for US$250 an hour. Founders building alone get one-to-one sessions for US$160. Every engagement starts with a free 15-minute consultation, with no retainer and no minimum.
Book a free consultation · Building alone? ↓ · På svenska →
The partnership your company runs on
Stockholm builds companies the world uses: Spotify, Klarna, King, Mojang. Sweden turns out more billion-dollar startups per person than almost anywhere outside Silicon Valley (Fortune).
The ones that stall rarely stall on the product. They stall at the top. Harvard's Noam Wasserman traced roughly 65 percent of high-potential startup failures to conflict among the founders (the full picture). It is the decision that gets reopened every month. The equity split that felt fair at the pre-seed and doesn't now. The co-founder who went quiet after the last round. The conversation both of you have been postponing since spring.
That is what this work is for.
What changes
- Decisions that stay decided. No more reopening last month's call with the same two arguments.
- Disagreement without damage. Argue hard about the company without spending the relationship to do it.
- Terms said out loud. You leave with explicit terms for the next hard call: who owns it, what disagreement is allowed to look like, and how you repair afterwards.
- Your judgment back. Founders building alone leave with a clear head and the next decision made.
Why someone outside the Stockholm startup scene
Stockholm's startup world is small. Your investors know each other, your board members sit on each other's boards, and the person you would talk to probably knows your lead investor.
Aether sits outside all of it. Nobody here knows your cap table, your board or your next round. Nothing travels. The session has one job: the two of you, or you alone, and the company you are building.
For co-founders
Both founders, one call. A founder on Södermalm and a founder in Solna on one screen is a full session. So is one of you in Stockholm and the other in Oslo, London or New York.
Central European time, in English. Sessions run on Stockholm's clock, in the language most Stockholm founding teams already work in.
How the work runs. We name the pattern behind the conversations that keep stalling, slow the disagreement down until both positions can be held, and agree how the two of you will decide from here. How the work unfolds →
Practice before the room. Take the conversation you're dreading to AET01 Conflict, Aether's own difficult conversation simulator, built to take the other side and hold it, and walk in having already had the fight.
For founders building alone
No co-founder means no one to argue the hard call with. The board wants one thing, the investors another, the team is watching your face, and the life outside the company gets what's left.
Founder & Executive Work is one-to-one, strictly confidential sessions built around the real decisions in front of you: the hire, the round, the pivot, the board meeting, the pressure nobody at the company can see. You leave every session sharper than you came in.
US$160 per 50-minute session, online, in English.
Cost
| Session | Price | |
|---|---|---|
| Co-founders | 60 minutes, both founders | US$250 |
| Founders and executives | 50 minutes, one-to-one | US$160 |
A free 15-minute consultation comes first. No retainer, no minimum engagement. How co-founder coaching is priced →
Which describes you?
| Your situation | Start here |
|---|---|
| The same arguments keep coming back | Co-founder conflict: the complete guide |
| Something is off and we can't name it | 12 warning signs your co-founder relationship is in trouble |
| We split 50/50 and nothing gets decided | The 50/50 deadlock |
| One of us is carrying the company | When one co-founder stops pulling their weight |
| The equity split no longer feels fair | Renegotiating co-founder equity |
| We may be splitting up | Co-founder breakup: separating without killing the company |
| I'm building it alone | Founder & Executive Work |
| We're co-founders and also a couple | Co-founder couples · Couples Session |
Frequently asked questions
Is there co-founder coaching in Stockholm?
Yes. Aether Practice works online with founding teams across Stockholm and the rest of Sweden, in English, with both founders in the session.
Is there coaching for solo founders in Stockholm?
Yes. Founder & Executive Work is one-to-one coaching for founders and executives: decisions, pressure, the board and the isolation of the role. US$160 per 50-minute session, online.
How much does it cost?
Co-founder sessions are US$250 for 60 minutes with both founders. Solo founder sessions are US$160 for 50 minutes. A free 15-minute consultation comes first, with no retainer and no minimum.
Are the sessions in English or Swedish?
English, the working language of most Stockholm founding teams.
Do you meet in person in Stockholm?
No. Every session is online by secure video, so it fits around the company and nobody sees you walk in.
One of us is in Stockholm and the other isn't. Does that work?
Yes. Split-city founding teams are a standard format, and Stockholm, Oslo, Copenhagen and London sit within an hour of each other's clocks.
Is co-founder coaching the same as co-founder therapy?
People use both names for the same work: both founders in the session, working on the partnership rather than the product. If you and your co-founder are also a couple, the Couples Session is built for that.
Can we practice the hard conversation before the session?
Yes. AET01 Conflict lets you rehearse the co-founder conversation against an AI partner that takes the other side and holds it for two minutes, then scores how you did. The conflict practice guide explains how founders use it.
What if our deadlock turns legal?
That is a question for Swedish counsel. In a Swedish aktiebolag, a tied vote goes the way the chair votes (aktiebolagslagen, chapter 7, section 40 and chapter 8, section 22), and your shareholders' agreement decides more than the law does. Our work is making sure it never gets that far.
Start with a conversation
Book a free 15-minute consultation. Both of you, or just you, from wherever you are in Stockholm.