Blog
Guides and articles organised by topic: start with the complete guide, go deep in a cluster, or jump to one of our specialised hubs.
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Specialised hubs
Couples Therapy for Executives and High-Achieving Couples: For People Who Are Good at Everything Except This
Couples therapy for executives, CEOs and high-achieving couples: fast-paced, context-fluent, built for strengths that turn into distance at home.
Couples Therapy for Founders: For the Relationship Behind the Company
Couples therapy built for founders: founder + partner couples, married co-founders, fundraising, life after exit. Online across US & Norway. Free consult.
Online Couples Therapy in New York City: Evening Sessions, No Commute, No Waiting Room
Online couples therapy for New York City couples: evening slots, two-location sessions when one of you travels, US$170 private pay, free consultation.
Couples Therapy in Oslo in English: Online Sessions for International Couples in Norway
English-speaking online couples therapy for international couples in Oslo and across Norway. No referral or personnummer needed. 1,700 NOK. Free consult.
Online Couples Therapy in San Francisco: For Founder and Tech Couples Across the Bay Area
Online couples therapy for San Francisco and Bay Area couples: founder couples, married co-founders, tech couples. Pacific-time evenings, US$170, free consultation.
Intensive Couples Therapy: Two Days Instead of Six Months
Intensive couples therapy: 1–3 day formats instead of months of weekly sessions. Online and in Oslo, for crisis, busy calendars and stalled therapy.
Online Couples Therapy Across the US and Norway: For Couples Who Don't Live in One Place
Online couples therapy in New York, San Francisco and Norway, and for couples split between them: travel, long-distance, expats, bilingual. Free consult.
Starting Couples Therapy
October 4, 2026 17 min read
How to Choose a Couples Therapist as a Founder or Executive: What to Look For, What to Ask, and the Red Flags
The founder's guide to finding a couples therapist: credentials that matter, the twelve consultation questions, eight red flags, and the context-fluency trap.
October 4, 2026 14 min read
The Gottman Method Explained: What It Is, What the Research Says, and Gottman vs EFT
What the Gottman Method is, how the Sound Relationship House works, what the research really supports, and an honest Gottman vs EFT comparison from an EFT practice.
October 4, 2026 15 min read
Couples Therapy Cost in New York City and San Francisco: Fees, Insurance, Superbills, HSA/FSA and the Good Faith Estimate
What couples therapy costs in New York City and San Francisco, how insurance really works (CPT 90847, superbills, OON), HSA/FSA, and your Good Faith Estimate rights.
October 3, 2026 14 min read
Emotionally Focused Therapy (EFT) Explained: How It Works, What the Research Shows, and Why It's the Method We Use
How EFT works stage by stage, the negative cycle, the softening event, what the 2024 meta-analysis and two-year follow-up show, and who it fits. Our method.
October 2, 2026 13 min read
Is Couples Therapy Working? 10 Signs to Look For
Wondering whether couples therapy is actually working? Here are 10 concrete signs of progress — and what to do if therapy doesn't seem to be helping.
October 2, 2026 9 min read
How Many Sessions Does Couples Therapy Take?
There's no single right answer — but most couples need several months. Here's what actually determines length, what research says, and what to expect session by session.
September 13, 2026 14 min read
8 Signs You and Your Partner Need Couples Therapy – When Should You Seek Help?
Eight signs your relationship needs help — from repeated conflicts and emotional distance to broken trust — and when it's right to seek couples therapy.
Conflict, Trust & Repair
October 5, 2026 11 min read
Should We Separate? Discernment Counseling for Couples Who Don't Know Whether to Stay or Go
Unsure whether to stay or go? Discernment counseling gives clarity without pressure. Learn how it differs from regular couples therapy, the three outcomes and the questions that decide.
October 5, 2026 10 min read
The Same Fight Over and Over: 4 Conflict Patterns in Relationships, and How to Break Them
Couples who have the same fight keep fighting in a pattern, not about a topic. Take the self-test, find your pattern (pursue–withdraw, attack–attack and more) and learn to break it.
October 4, 2026 13 min read
The Four Horsemen in Relationships: How to Recognise Criticism, Contempt, Defensiveness and Stonewalling, and What Replaces Them
Criticism, contempt, defensiveness, stonewalling: how to recognise each, why contempt matters most, the antidotes, a self-check, and the cycle underneath.
October 2, 2026 16 min read
Couples Therapy After Infidelity: Can the Relationship Survive?
The recovery arc after an affair: the first 72 hours, when to start therapy, structured disclosure, what each partner must do, the research, and how to decide.
October 2, 2026 12 min read
Communication Problems in Relationships: What Research Says and What to Do
Communication problems are among the most common causes of relationship breakdown. Learn what Gottman's research says about the four patterns that damage relationships — and what you can do about them.
Careers & Pressure
October 22, 2026 19 min read
Couples Therapy for Tech Executives: Vesting Cliffs, Reorgs, On-Call and the Relationship at Home
Couples therapy for tech executives and tech couples: vesting cliffs, reorgs, perf season, on-call, visa clocks and 996. The eight patterns, what helps, how to choose.
October 4, 2026 18 min read
The High-Achiever's Guide to Not Losing Your Relationship to Your Career
Successful people lose relationships to work through strengths that turn: solving, composure, efficiency, standards, deferral. The 7 patterns, a diagnostic, fixes.
October 2, 2026 11 min read
When Your Partner Is Burned Out: How Burnout Affects Your Relationship, and What You Can Do
Your partner is burned out and distant? Learn what burnout does to a relationship, the pattern that develops, what the partner and the burned-out person can each do, and when therapy helps.
October 2, 2026 12 min read
Two Careers, One Relationship: How Ambitious Couples Make It Work Without One Giving Up
Both partners have demanding careers? Learn the three phases dual-career couples go through, the seven recurring conflicts, the silent ledger, and seven moves that actually help.
September 13, 2026 15 min read
When Work Takes the Relationship: Couples Therapy for Founders, Executives, and High-Pressure Careers
Couples therapy for founders, CEOs, and executives facing startup stress, work-life imbalance, and relationship problems. Learn the seven patterns, what actually helps, and how therapy designed for high-pressure careers works.
Founder Couples
October 4, 2026 13 min read
When Your Partner Is the Founder: A Guide for the Non-Founder Spouse
Married to a founder? You carry the risk, hours and mood of a startup you didn't join. A guide to the role, the loneliness, asking for what you need, and help.
October 4, 2026 12 min read
Startup Stress and Intimacy: Why Sex Disappears When You're Building a Company, and How to Get It Back
Founder stress suppresses desire biologically, then a pattern forms that outlasts it. Learn spontaneous vs responsive desire and how to rebuild closeness.
October 4, 2026 12 min read
9 Signs a Founder Marriage Is in Trouble (That Look Like Normal Startup Life)
The warning signs of a failing founder marriage look like normal startup costs. Nine signs specific to founder couples, a scored self-check, and what to do.
October 4, 2026 13 min read
The Relationship After the Exit: What Selling Your Company Does to a Marriage
Sold the company and the relationship got harder? Learn why exits destabilise marriages, the four phases couples go through, and how to come out closer.
October 4, 2026 14 min read
Prenups, Equity and Marriage: How Founder Couples Talk About Money Without Breaking Something
For founder couples, prenups and equity aren't about documents but about trust and fairness. How to have the conversation without breaking something. Not legal advice.
October 4, 2026 12 min read
Money and Values After a Liquidity Event: The Conversation Founder Couples Never Had
New wealth after an exit surfaces values conflicts couples never had. Learn the eight questions under every money argument and how to decide together.
October 4, 2026 12 min read
Fundraising Season and Your Relationship: Surviving the Months When Everything Is on the Line
Fundraising is one of the most relationship-damaging phases of a startup. Learn what a raise does to a couple, the five damage patterns, and a protocol that protects you.
October 4, 2026 12 min read
Founder Loneliness, From the Partner's Side: Two People Alone in the Same House
Founder loneliness is well known. The loneliness it creates in the partner isn't. Learn the two-lonelinesses loop and how couples break it in small doses.
October 4, 2026 14 min read
Co-Founder Couples: When Your Business Partner Is Also Your Spouse
Married co-founders face role confusion, power bleed and a business conversation that eats the intimate one. Learn the seven dynamics and what actually helps.
Co-Founders
October 17, 2026 14 min read
The Weekly Co-Founder Sync: Agenda, Questions, and What It Means When It Stops Happening
A weekly co-founder sync is a standing hour about the partnership, not the business. The six-part agenda, the questions to ask weekly, monthly and quarterly, how to run it remotely, and how to read the signal when one of you starts cancelling it.
October 16, 2026 11 min read
12 Warning Signs Your Co-Founder Relationship Is in Trouble (and What Each One Means)
The early signs of a failing co-founder relationship are quiet: reopened decisions, a subject you both avoid, arguments prepared in advance. Twelve warning signs ranked from ordinary to serious, what each one actually means, and what to do about it.
October 16, 2026 9 min read
Co-Founder Conflict Glossary: 25 Terms Every Founding Team Should Know
Plain definitions of the terms used to describe co-founder conflict and its repair: contribution ledger, 50/50 deadlock, role drift, quiet departure, co-founder coaching, the Separation Sequence and more. Each one in a sentence or two, with where to read further.
October 16, 2026 13 min read
Co-Founder Coaching in San Francisco and New York: What It Is, What It Costs, How to Choose
Co-founder coaching explained for founding teams in the Bay Area and New York City: what it is, how it differs from co-founder therapy, executive coaching and mediation, what it costs in 2026, and the questions to ask before you choose a practitioner.
October 16, 2026 11 min read
The Co-Founder Agreement You Never Wrote: 30 Questions to Settle Before They Settle You
Most founding teams agree on equity and titles and never on the terms that actually break partnerships. Thirty questions co-founders should answer together, in writing, before the company tests them — and how to run the conversation.
October 15, 2026 10 min read
Renegotiating Co-Founder Equity When the Split No Longer Matches Reality
The split was fair in week one and stopped being fair in year two. How to reopen co-founder equity without detonating the partnership, what to measure, the alternatives to moving percentages, and what to do when one of you refuses.
October 15, 2026 13 min read
When One Co-Founder Stops Pulling Their Weight
The hardest conversation in a startup is telling the person who built it with you that they have stopped building. How to tell burnout from disengagement, how to raise it before resentment decides for you, and what the options are if nothing changes.
October 15, 2026 12 min read
Co-Founder Mediation, Coaching or a Lawyer: What Each One Actually Fixes
Founders in conflict usually call the wrong specialist first. What mediation, co-founder coaching, executive coaching and startup counsel each change, what each costs in 2026, and how to tell which one your founding team needs.
October 15, 2026 20 min read
Co-Founder Conflict: The Complete Guide to Repairing a Founding Partnership
Most startups that fail from the inside fail at the founding table. The six patterns behind co-founder conflict, why advice from investors makes it worse, what co-founder coaching actually is, and what repairs a partnership.
October 15, 2026 10 min read
Co-Founder Breakup: How to Separate Without Killing the Company
Most co-founder separations damage the company more than the disagreement ever did. How to decide whether to separate, the sequence that protects the company, what happens to equity, and what to tell the team and investors.
October 15, 2026 10 min read
The 50/50 Deadlock: What to Do When Two Co-Founders Can't Agree
An even equity split with no tiebreaker means every real disagreement ends in someone giving in. Why 50/50 deadlock is a design flaw, not a character flaw, and the four ways founding teams fix it without touching the cap table.
Couples Intensive
October 4, 2026 11 min read
What Happens in a Two-Day Couples Intensive, Hour by Hour
The full schedule of a two-day couples therapy intensive: every block, what the therapist is doing, what couples feel, the day-two dip and the turn.
October 4, 2026 11 min read
Intensive vs Weekly Couples Therapy: Which Is Right for You? A Decision Framework
Intensive or weekly couples therapy? A five-variable decision framework, an honest reading of the research, real cost comparison, and the hybrid options.
October 4, 2026 11 min read
How to Prepare for a Couples Intensive: The Three-Week Checklist
Preparing for a couples therapy intensive: the three-week timeline, individual prep questions, what to tell kids and work, the night-before rules, and after.
October 4, 2026 10 min read
Couples Intensives for Executives and Founders: When Your Calendar Is the Problem
Weekly therapy fails executive couples because the calendar wins. How intensives solve scheduling and the performance problem, formats that fit, and timing.
October 4, 2026 13 min read
Couples Intensives for Crisis: After Infidelity, and When One of You Is About to Leave
When weekly therapy is too slow: how crisis couples intensives work after infidelity or when one partner wants to leave, the timing window, and when to wait.
Online Couples Therapy
October 4, 2026 14 min read
Long-Distance and Commuter Couples: Therapy for Relationships Lived in Two Places
Therapy for couples in two cities or countries: the reunion-conflict cycle, perfect-visit pressure, the "when does this end" question, and two-screen sessions.
October 4, 2026 13 min read
Expat and Relocated Couples: The Four Phases of Moving Abroad Together, and Where Relationships Break
Relationships don't break on arrival abroad; they break in divergence. The four phases of relocating as a couple, trailing-partner identity, repatriation.
October 4, 2026 11 min read
Does Online Couples Therapy Work? What the Research Says, When It Doesn't, and How to Set It Up
Online couples therapy performs comparably to in-person in direct studies. Here's the research, the situations where it's the wrong choice, and how to set up.
October 4, 2026 12 min read
Couples Therapy When One of You Travels Constantly: Fixing the Re-entry, Not the Trips
Frequent travel breaks relationships at the re-entry, not the trip. Learn what each partner misreads, the parallel-lives drift, and a re-entry protocol.
October 4, 2026 15 min read
Bilingual and Cross-Cultural Couples: Therapy When You Don't Share a First Language
When partners don't share a first language, one is always translating. The asymmetry, what's lost, culture hiding as personality, and how therapy adjusts.