Co-Founder Coaching in London: Both Founders, One Hour, Online
Co-founder coaching in London is work on the founding partnership itself, with both founders in the session. Aether Practice works online with founding teams across London, from Shoreditch and King's Cross to Canary Wharf and the Cambridge–Oxford corridor, scheduled in UK time. A 60-minute session is US$250 for both founders, about £190 at today's rate, with a free 15-minute consultation first and no programme to buy.
Book a free consultation · Which describes you? ↓
How it works for London teams
London is the third-largest startup ecosystem in the world and the largest outside the United States (Startup Genome, GSER 2025); its startups raised US$17.7 billion in 2025, three quarters of all venture money in the UK (HSBC Innovation Banking and Dealroom). That is a great many founding partnerships under load, and almost nobody in the city sells a single hour of help with the partnership itself. The two UK specialists sell programmes of several thousand pounds; the best-known London founder coach works with CEOs one at a time. The sessions here are built for the gap.
Both founders, one call. A founder in Shoreditch and a founder in Clapham on one screen is a full session. So is one of you in London and the other in New York, Berlin or Bengaluru, which in London is the normal shape of a founding team.
UK time. Sessions are scheduled in London time (GMT, BST in summer) and booked through a calendar that shows your own time zone. Early mornings and evenings work for teams split with the US East Coast.
Priced by the hour, not the programme. US$250 for both founders, charged to a card in any currency, with no retainer and no minimum. Try one session before you commit to anything.
The same work as every co-founder session. How the work unfolds →
Between sessions. Our founders don't walk into the hard conversation cold. Take the one you're dreading to AET01 Conflict, Aether's own difficult conversation simulator for co-founders: it plays your co-founder, holds their side for two minutes, then names the sentence where you escalated or gave in and the line that would have held. Walk into the session having already had the fight.
Cost for London teams
US$250 for a 60-minute session, both founders present, which is about £190 at the time of writing and is charged in the currency your card uses. A free 15-minute consultation comes first. No retainer, no minimum engagement, no programme. For context, published UK co-founder coaching sells as packages from roughly £2,400 to over £4,000 plus VAT for two founders, and London executive coaching runs £150 to £400 an hour for one person. How co-founder coaching is priced, and how to choose who to work with →
If a deadlock turns legal in England and Wales
Most founding teams never take a deadlock to court. If yours is heading there, these are the rules London founders most often meet, and they are worth knowing before the conversation about the conversation.
- The unfair prejudice petition. Under section 994 of the Companies Act 2006, a shareholder can ask the court for relief when the company's affairs are being conducted in a way that is unfairly prejudicial to them. It is the usual route for a co-founder who has been frozen out of decisions or pay, and the usual outcome is an order that one side buys the other's shares at a court-set value.
- Just and equitable winding up. Under section 122(1)(g) of the Insolvency Act 1986, the court can wind a company up where it is just and equitable to do so; a complete deadlock between two equal shareholders is the classic case. It is the remedy of last resort, because it ends the company to end the dispute.
- Good leaver, bad leaver and vesting. Most London founder disputes are decided not by a judge but by the leaver clauses in the shareholders' agreement and articles, which set what a departing founder keeps and at what price. Most founding teams signed theirs in week one and have not read them since. (Orrick's UK founder series on departing founders is a clear overview.)
All of these routes are slow, public and blunt. They settle who keeps the company, not how the two of you work together. This is general information, not legal advice: for your own situation, talk to a solicitor in England and Wales.
Building it alone?
Not every founder has a co-founder, and not every hard conversation is with one. If you are a solo founder or an executive in London carrying the decisions yourself, with the board, the investors, the team and a life outside the company all asking for more, that is Founder & Executive Work: one-to-one, online, US$160 per 50-minute session.
Which describes you?
| Your situation | Start here |
|---|---|
| The same arguments keep coming back | Co-founder conflict: the complete guide |
| Something is off and we can't name it | 12 warning signs your co-founder relationship is in trouble |
| We split 50/50 and nothing gets decided | The 50/50 deadlock |
| One of us is carrying the company | When one co-founder stops pulling their weight |
| The equity split no longer feels fair | Renegotiating co-founder equity |
| We may be splitting up | Co-founder breakup: separating without killing the company |
| We don't know if we need a coach, a mediator or a lawyer | Mediation vs coaching vs a lawyer |
| There's a conversation we keep postponing | How to practice the co-founder conversation |
| I'm building it alone | Founder & Executive Work |
| We're co-founders and also a couple | Co-founder couples · Online couples therapy |
Frequently asked questions
Is there co-founder coaching in London?
Yes. Aether Practice offers co-founder coaching for founding teams across London and the UK, online and scheduled in UK time, with both founders in the session. It is the only option we know of in London priced by the hour with no programme to buy.
How much does co-founder coaching cost in London?
US$250 for a 60-minute session with both founders, about £190 at the time of writing, charged in your card's currency, after a free 15-minute consultation. No retainer and no minimum engagement. UK specialists who sell co-founder coaching as a programme charge from about £2,400 to over £4,000 plus VAT.
Do you see co-founders in person in London?
No. Sessions are online by secure video, with both founders in one room or in two places. For London teams that is usually the point: nobody from your investor's portfolio or your co-working space is in the room.
One of us is in London and the other isn't. Does that work?
Yes. Split-city founding teams are the standard format: the session runs in the overlap of your time zones, including London with New York, London with Berlin, or London with India.
Is co-founder coaching the same as co-founder therapy?
People use both names for the same work: both founders in the session, working on the partnership rather than the product. What Aether offers is coaching for a working relationship, not clinical care. If you and your co-founder are also a couple, that is couples work, and there is an online couples therapy page for it.
I'm a solo founder in London. Is there something for me?
Yes. Founder & Executive Work is one-to-one work for founders and executives carrying the company alone: pressure, decisions, isolation and the life around the role. US$160 per 50-minute session, online.
Can we practice the hard conversation before the session?
Yes. AET01 Conflict is built for it: rehearse the co-founder conversation against an AI partner that holds its side for two minutes, then see the sentence where you moved and the line that would have held. Most London teams run the equity or performance conversation there first; the conflict practice guide explains how.
What happens legally if two UK co-founders are deadlocked?
A frozen-out shareholder can petition for relief from unfair prejudice under section 994 of the Companies Act 2006, which usually ends in a court-set buyout; a complete deadlock can ground a just and equitable winding up under section 122(1)(g) of the Insolvency Act 1986, which ends the company. In practice most disputes turn on the leaver and vesting clauses in the shareholders' agreement. Talk to a solicitor about your own case.
Start with a conversation
Book a free 15-minute consultation. Both of you, from wherever you are in the city.